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Qualified B2B appointment setting and lead generation

B2B appointment setting that gets you the clients of your dreams

Do you want to find new customers or enter the Nordic market?
Are you looking for an appointment planner who understands your business and can deliver meetings that lead to real results? Then Accello is the obvious choice. We are specialists in appointment setting and new customer acquisition for B2B companies, with broad expertise in industries such as technology, IT, finance, medtech, construction and infrastructure, combined with deep expertise in sales.

Get ready for new appointments, clients and business

Many B2B companies have difficulty dedicating the time and resources required to attract new customers and grow.

Often, efforts are short and their in-house salespeople do not have time to do the research required to find and reach the right customers. At Accello, you get a partner who delivers ongoing appointments with high quality, while we relieve your sales organization and free up time and energy for your core business.

Meeting planner with B2B experience

B2B sales also require solid industry expertise to achieve results and close deals. One of Accello’s main strengths is its B2B expertise. All of our employees are senior consultants with impressive B2B and sales backgrounds as engineers, entrepreneurs, CEOs and sales managers. This means that we quickly understand your business, can identify the right customers, reach the right decision-makers and book meetings where there is real interest – which gives you more conversions and concrete deals.

Hot leads instead of cold calls

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We don't just call randomly – we do the groundwork required to find customers who would benefit from your offerings.
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We are specialists in reaching and building trust with high-level decision-makers in B2B.
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We have the ability to create personal contacts and relationships with both you as a customer and your prospective customer.
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Your own salespeople receive warmed-up prospects that make it easy to get new customers while taking care of the customers you already have.
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When it comes to appointments that convert to business, we have a hit rate of 60–70%.

We are your gateway to Sweden and the Nordic region

Entering new markets is often difficult, time-consuming and expensive.

That is why one of our specialties is to facilitate your market expansion. With in-depth knowledge of the business culture, the B2B sector and the market conditions in Sweden and the Nordic countries, we primarily help companies that want to enter here, but also Nordic companies that want to grow at home – or reach other markets. With us, you get access to a results-driven team that has the keys to opening the right doors and creating the right contacts – without the risks involved in hiring your own staff or hiring agents.

With Accello, you get a results-driven and experienced sales team instantly

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Faster and easier than hiring

Be operational in weeks.
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More cost-effective than agents and staff

Pay only for hours worked.
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Stronger market presence

A full team, not just one rep.
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No risk, full flexibility

No fixed salaries, long contracts, or hidden fees.

Many appointment setting companies are good at making calls – but can they answer?

There are plenty of appointment setting companies that can make tons of calls.

But without B2B expertise, they will have a hard time answering questions about your company and why you would be of interest to the customer they are talking to.

How our appointment setting works

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We get to know your company and what you do

We start with a meeting to learn what you do, what your industry looks like and discuss relevant target groups/customer segments.
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We analyze the market and opportunities

We conduct a thorough market analysis and market segmentation to map customer needs and potential. This way, we define which companies you should contact, who or whom you should talk to and what you should talk about with each prospect. All to focus on the right customers and customer groups.
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You get leads and appointments in your inbox

We make the initial 'cold' calls that many salespeople find tedious - but which we love. Thanks to thorough preparation, we can present your offer in the right way, with the right message to the right person. Every week you will receive new customers in your email, who are seriously interested in your offer and want to get in touch.
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We follow up with emails and additional calls

For new contacts and leads who want more information before they are ready for an appointment, we email additional information and relevant links to your website. With our sophisticated tools, we detect if and when the customer opened the email or visited the website, and follow up to see if there is still an interest.
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We provide long-term feedback and processing.

Continuous feedback and contact with the customer is often required to build interest in your offering. We maintain regular contact and adjust the messages as needed based on the customer's response, until they feel ready for a personal meeting.
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